Kreate. Agency
← Work11Game design + build · Mobile

Traffic Jam.

Traffic Jam turns a familiar road-trip game into a shared cricket-inspired mobile experience. Passengers spot vehicles, score runs and try not to get bowled out by a red car.

Role
Product strategy, game design, brand, UX/UI, interaction design, art direction and development
Platform
Capacitor-powered iOS and Android apps, plus limited PWA trial

The problem

Road-trip games are social by nature, but most mobile games turn every passenger into their own screen

Traffic Jam began with a familiar car-game ritual: spotting oncoming vehicles and keeping score. The opportunity was to turn that loose game into a polished shared experience for families and friends, without accounts, connectivity or everyone disappearing into a separate device.

The game needed to work in the conditions it was made for: passengers in a moving car, quick sightings, accidental taps and intermittent signal. The rules had to be easy to learn, the interface highly legible and the safety boundary explicit. This is a passenger game. The driver does not play.

The outcome

Kreate created Traffic Jam as a cricket-inspired road-trip spotting game for 2–7 players. One passenger acts as scorekeeper while players spot vehicles, score cricket-style runs, complete overs and race towards the match target. A red car bowls the active player out; an optional Power Play doubles the runs in each player’s opening overs.

The product is now live across Capacitor-powered iOS and Android apps, with a limited PWA trial. It has no account system or backend requirement: games save locally, resume offline and stay focused on the journey in front of the players. The final experience pairs score-led motion, sound and haptics with a visual world of sun-warmed road-trip nostalgia and modern arcade energy.

How we got there

01

Turn the road-trip ritual into rules

We translated the familiar spotting game into a clear cricket-inspired match structure, keeping the social rules while making play understandable at a glance.

02

Design for a moving car

We designed passenger-only safety messaging, large tap targets, quick scorekeeping and a shared-screen flow that can absorb mistakes without slowing the trip down.

03

Build the cross-platform game

We built the game from one React and TypeScript codebase, then delivered native distribution through Capacitor alongside a limited PWA trial.

04

Package the launch

We completed the onboarding, game guidance, app-store presence and the sound, haptic and visual systems that make the game feel tactile in use.

What shipped

Product strategy and game rules
Brand identity, illustration and art direction
UX/UI, interaction and scorekeeping system
iOS and Android game, plus limited PWA trial
Onboarding, passenger safety, how-to-play and app-store flows
Offline save, resume, sound and haptic experience

Got a simple ideapeople couldplay together?

What do you need?
R50k
Timeline

Or email hello@kreate.agency directly.