Dispatch.

Notes from inside the work: research we ran, decisions we argued about, things we got wrong in public.

FeaturedInsights07 Sept 2026

Your product needs a weenie, not another priority

A useful product gives people something clear to gravitate towards. Define that focal point before secondary features turn the experience into a queue.

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A red wooden cone stands at the end of a winding row of grey blocks on a studio table, lit by a single overhead lamp.

03 Aug 2026ResearchYour onboarding is not too long. It is in the wrong order3 min 06 Jul 2026EngineeringA component library must remove decisions3 min 08 Jun 2026StudioWhy we estimate in hours before committing scope3 min 04 May 2026EngineeringReact Native in 2026: where it is still the wrong fit3 min 06 Apr 2026DesignYour design system has an adoption problem3 min 09 Mar 2026DesignAccessible does not mean beige3 min 09 Feb 2026ResearchFive usability tests often beat one focus group3 min

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