SunUp Solar.
SunUp Solar needed to explain a technical purchase to people who did not know where to start. We created the brand, information-led website and ecommerce foundation.
The problem
Buying solar is complicated; SunUp needed a site that gave first-time customers a sensible place to start
SunUp Solar needed a defined company website and a brand that could build trust in a crowded local category. The audience included customers beginning their solar research as well as professionals who needed useful information.
Ecommerce was part of the brief, but the real challenge was clarity. The site had to explain the offer without making a technical purchase feel even more technical.
The outcome
We created the brand and a responsive ecommerce website built around simple navigation and an informative content base. The visual work gave SunUp a consistent presence; the website gave customers and professionals a clearer route into the product range.
No customer, sales or conversion data was retained with the old site, so the outcome is described only in terms of what shipped.
How we got there
Clarify the offer
We organised the information around the questions customers and professionals need answered first.
Create the identity
We developed the visual direction for a more consistent and credible solar brand.
Build the store
We designed, built and tested the responsive WordPress ecommerce site.