Nero Interior Design.
A lockdown film for Nero Interior Design reached more than 10,000 people on Facebook without paid distribution. It addressed the awkward question of returning to work.
The problem
Nero needed a lockdown message that cut through a feed already full of lockdown messages
During South Africa’s lockdown, Nero Interior Design needed a video commercial about the strain of the period and the practical return to work that would follow. That was a crowded, emotionally loaded subject. Plenty of brands were already saying something.
The brief was to make a film that carried emotional weight without becoming interchangeable with the rest of the feed.
The outcome
We created the campaign film for Nero Interior Design. On Facebook, it reached more than 10,000 people organically — without recorded paid distribution in the source material.
The old site says the work introduced Nero to a new audience, but it does not retain viewing completion, enquiries or downstream business data.
How we got there
Shape the message
We turned the return-to-work brief into a focused campaign idea with an emotional centre.
Produce the film
We developed the creative and produced the campaign video for social distribution.
Release and review
We prepared the film for Facebook and reviewed its organic reach after launch.