Earn A Car.
After 15+ years, Earn A Car needed a brand refresh that could organise its growing divisions without discarding the silhouette customers already recognised.
The problem
Earn A Car’s brand was ageing, and its divisions needed one system that could grow with them
Earn A Car had been operating for more than 15 years. Its brand was beginning to show its age, but the business did not want a sharp change that left existing customers wondering whether it was still the same company.
The real challenge was hierarchy. Car Sales, Vehicle Rentals, the Service Centre and Daily Rental all needed to feel related, while retaining enough distinction to make the organisation understandable.
The outcome
We refreshed the logo, colour palette and typography while keeping the familiar car silhouette at the centre. Warm, friendly tones gave the divisions room to differentiate without breaking the family resemblance.
The outcome was a clearer brand system built to expand. The source has no evidence about customer retention or commercial performance following the work, so we have not attached a number to the refresh.
How we got there
Audit the brand family
We reviewed the parent brand and its divisions to understand what should stay familiar and what needed a clearer system.
Refresh the core identity
We refined the logo, typography and palette while retaining the recognisable car silhouette.
Extend the system
We created a flexible visual hierarchy that could differentiate the divisions without splitting the brand apart.
