Fairy Crafty Creations.
A new handmade-doormat business needed a brand with colour, charm and room to sell online. We created the illustrated identity and its ecommerce home.
The problem
A new handmade-goods business needed a brand playful enough to stand out without becoming childish
Fairy Crafty Creations was a new business selling handcrafted artisanal goods online and through social media. Its main product was customised doormats, so the identity needed to work in a world of handmade detail rather than sterile retail polish.
The brief called for something arty and playful, with colours that felt fresh and inviting. The visual language needed to be memorable, not just generally cheerful.
The outcome
We created an illustrated fairy logo mark holding a mat, linking the brand directly to its core product. Yellow, emerald green and rounded typography gave the identity a friendly, energetic feel, then carried into the ecommerce website.
The source includes no performance or customer data. What we can say is that a new business left with a complete brand and online store rather than a loose collection of social posts.
How we got there
Find the brand character
We translated the handmade-product brief into a playful visual direction with a clear point of difference.
Create the identity
We developed the illustrated mark, colour palette and rounded typography for use online and on social.
Build the shop
We designed, built and tested the responsive WordPress ecommerce site.
