Openview.
Openview’s site left product information and contact routes scattered. We rebuilt it around the product range, fast navigation and a 99/100 SEMrush score.
The problem
Openview’s old site made its products and contact details harder to find than they should have been
Openview needed a site that could carry its newly developed software brand without making current or prospective users work for the basics. Product information was thin, the portfolio was limited and contact details were not where people expected them.
The task was not to decorate the old structure. It was to make a proper product and service website: clear enough to navigate quickly, broad enough to explain the offer, and connected to the systems the team already used.
The outcome
We designed and built a new Openview website with a simpler route through the product range and contact points. The work also included HubSpot integration, user groups and custom goals, so the team could use the site as part of its marketing operation rather than a digital brochure.
The latest SEMrush report recorded a 99/100 score. That is a useful technical signal, though it is not a substitute for commercial results — those were not captured in the source material.
How we got there
Audit the old site
We reviewed the existing content, product information and contact paths to identify the gaps users were hitting.
Design the structure
We reorganised the site around the product range, clearer navigation and a stronger route to contact.
Build and connect
We built the site in WordPress and Elementor, then connected HubSpot, user groups and custom goals.
Kreate. are true professionals in every aspect. They listened to our needs, offered relevant options, were prompt to respond to all my questions, and most importantly, they never BS’d me about anything. Kudos to the Kreate. team for making it happen! I will be pursuing future projects with them and highly recommend them to anyone in the market for a professional website.