Jackal Den.
A golf-club clubhouse needed a name and identity that could hold events, hospitality and an 18-hole setting together. We created Jackal Den and rolled it out from signage to site.
The problem
The clubhouse needed a new name and identity without losing the service range people already knew
Jackal Creek Golf Club’s clubhouse needed a new name, brand and logo. The identity had to feel distinctive enough to be remembered, but flexible enough to support the venue’s existing events and services.
Luxury, sophistication and class were part of the brief. So was avoiding the usual generic golf-club look. The new identity needed its own character while still making sense inside the wider estate.
The outcome
We created Jackal Den: a bold, modern identity with an inviting tone. Texture became part of the visual language, referencing the 18-hole course and the clubhouse facilities without turning either into clip art.
Once the identity was agreed, we applied it across the practical stuff: signage, logos, letterheads and the website. The source material reports more enquiries and bookings, but not the figures behind them.
How we got there
Define the new venue
We translated the clubhouse brief into a name and identity direction that could carry events and hospitality.
Build the visual language
We developed the logo, typography, texture and brand applications around the golf-club setting.
Roll it out
We applied the identity across the website and practical touchpoints used by the venue.