NJIN Agency.
We refreshed NJIN Agency’s identity, messaging and website, giving the B2B agency a clearer position and a more expressive way to present its services.
The problem
NJIN’s identity looked professional, but it no longer captured the energy, personality or creative edge of the agency.
NJIN wanted a fresh direction for its B2B audience. Its original identity had structure and a direct, no-nonsense voice, but it lacked the emotion and personality the agency brought to its work.
The brief was broad: make the brand feel fluid and organic without losing its clarity, credibility or roots. That meant translating an abstract idea into a corporate identity, messaging system and website that could work together.
The website also needed to position NJIN more clearly, present its services better and make content easier to manage.
The outcome
The refreshed identity keeps NJIN’s dark purple and adds a vibrant orange, supported by a broader secondary palette. Rounded lowercase letterforms, flexible logo layouts and an angled tagline bring more movement and a friendlier tone to the brand.
We carried the fluid direction into the launched WordPress website through a custom mouse pointer, video and motion. The site gives NJIN a clearer way to explain its position and present its services, while Elementor makes content easier to manage.
The identity, messaging, website, newsletters and email signatures all launched. There are no retained performance metrics, so the outcome is the shipped system and the practical change in how NJIN presents and manages its brand.
How we got there
Finding the new direction
We translated NJIN’s broad idea of fluidity into a clearer brand direction for a B2B audience.
Building the identity
We developed the logo system, colour palette, typography and messaging around motion, adaptability and momentum.
Designing the digital experience
We applied the identity to the website, using video, motion and a custom pointer to make fluidity part of the interaction.
Building and launching
We developed the site in WordPress and Elementor, then delivered the wider identity across newsletters and email signatures.