Lever Arch Lab.
We gave Lever Arch Lab a sales channel beyond Takealot, with a live WooCommerce store, a 2-way stock sync across 3 systems and a 133-product variant catalogue designed for easier browsing.
The problem
Lever Arch Lab needed its own sales channel, but 133 variant products had to stay in step across 3 separate systems.
Filecut wanted to expand Lever Arch Lab beyond Takealot and sell through its own ecommerce website. That meant creating a direct sales channel without leaving stock and order management disconnected from the existing operation.
The catalogue contained 133 variant products, each with an average of 5 options. Product and sales data had to move between Pastel, Stock2Shop and WooCommerce through a 2-way sync. The storefront also needed to make that catalogue easy to find, understand and buy from.
The outcome
Lever Arch Lab now has a live WooCommerce store alongside its Takealot channel. We designed and developed the website, configured the 2-way sync and completed the SEO work.
Custom swatches make product images and file types easier to compare, while a two-step checkout keeps the path to purchase short. From 2024 to 2026, the website recorded 48,441 sessions and only 0.03% rage clicks. It also achieved a 92/100 SEO Score and 100/100 Best Practices score.
How we got there
Experience design
We designed the browsing and product experience around a large variant catalogue, including custom swatches and a two-step checkout.
Commerce build
We built the ecommerce website in WooCommerce and prepared the catalogue for direct online sales.
Catalogue integration
We imported 133 variant products and configured the 2-way sync between Pastel, Stock2Shop and WooCommerce.
SEO and launch
We completed the website’s SEO work and took the finished store live.