BL Consulting.
We created and launched Boutique Labs Consulting’s complete brand and one-page website, giving the startup a clear identity and the tools to present its offer and win work.
The problem
BL Consulting was launching from scratch, with no identity, website or practical way to present the business.
Boutique Labs Consulting was a startup without an established brand or digital presence. It needed more than a logo. The business needed a clear way to explain what it does, how it works and why clients should trust it.
Its offer spans strategy, creative work and performance. Without a structure connecting those services, the business risked sounding like another agency with a long list of capabilities and no clear point of view.
The outcome
We built the brand around considered decisions and purposeful growth. Chess provided the central visual and verbal idea, with the knight and the line “Making every move matter” giving the business a recognisable point of view.
The identity, copy and one-page website launched alongside the business. Together, they gave BL Consulting a coherent way to present its Strategy, Creative and Performance Labs, approach prospective clients and win work.
How we got there
Position the business
We shaped the tone of voice and messaging around smart moves, considered decisions and ideas with intent.
Build the identity
We created the logo, typography, colour palette, imagery and supporting corporate identity system, using the knight chess piece as a central device.
Launch the website
We designed and built a one-page WordPress website in Elementor to explain the Strategy, Creative and Performance Labs.