Craft Link Distillery.
Craft Link’s products needed a stronger stage than the old layout gave them. We redesigned the ecommerce site to make the range more visible, shareable and easier to explore.
The problem
Craft Link had a decent-looking site, but the product range was not getting the attention it deserved
Craft Link Distillery’s existing site was not a visual disaster. Its layout, however, was not doing enough to present and market featured products or the wider range of craft spirits.
The redesign needed to give the products more impact while still fitting the distillery’s own character. A template dressed in another brand’s colours would not have solved it.
The outcome
Working with NJIN Agency, we redesigned the ecommerce site around the product range and its individual specialities. The result gave Craft Link a more considered framework for presenting its spirits and sharing them online.
No conversion, traffic or sales figures were retained with the source material, so the commercial effect has not been claimed.
How we got there
Review the product presentation
We identified where the existing layout was underselling featured products and the wider spirit range.
Redesign the storefront
We developed an ecommerce interface that gave the range more room, hierarchy and shareability.
Build and test
We built the responsive store in WordPress and Elementor, then tested the key browse and purchase journeys.