Jidmac Property Group.
Jidmac needed to explain its property service without drowning prospective landlords and tenants in information. We built a clearer, more restrained website.
The problem
Jidmac’s website needed to explain what it did clearly to both landlords and tenants
Jidmac Property Group wanted a website that reflected its promise of prompt, reliable and professional service. The design challenge was restraint: property websites can make it hard to find the point by showing too much, or say too little to be useful.
Working with Dutwaa Creative Agency, we aimed for a format that helped prospective clients identify Jidmac’s offer quickly, with a visual direction that did not look like another crowded property listing site.
The outcome
We created a minimalist website with a clearer hierarchy of information and a more considered use of colour. The result gives landlords and tenants a more direct route to understanding the business and its services.
The old source does not provide enquiry, traffic or search-performance data, so no performance claim has been added.
How we got there
Simplify the message
We worked through the service information to identify what landlords and tenants needed to understand quickly.
Set the visual direction
We designed a restrained property website with a clearer hierarchy and more considered colour use.
Build and test
We built the responsive site in WordPress and Elementor, then checked its core page and contact journeys.