Waterman Pens.
Waterman’s #Unrivalled campaign positioned a 160-year-old writing instrument for people creating exceptional work today. We brought the concept to life through film, motion, sound and social assets.
The problem
A luxury pen brand needed to feel relevant to people defining what excellence looks like now
Waterman Pens has made luxury writing instruments for 160 years. Its products are built around craft, longevity and refinement, but heritage alone is not a campaign idea. The work needed to introduce Waterman to people who see the tools they use as part of the work they put into the world.
NJIN Agency created the #Unrivalled concept and script. The campaign positioned Waterman pens as objects for people who create extraordinary things — whether they write professionally, keep a journal or simply care about the quality of a lasting instrument. Our job was to make that idea feel considered on screen.
The outcome
Working with NJIN Agency, we led the creative execution for the 2022 #Unrivalled campaign: creative direction, production, editing, motion, sound and the supporting media assets for social and online advertising.
The campaign film gave the concept a premium, contemporary voice while retaining the quiet confidence of the Waterman brand. The work ran primarily across social and online channels. No verified reach or conversion data remains from the campaign, so the case study stays focused on the creative output rather than retrospective performance claims.
How we got there
Translate the campaign idea into a film
We worked from NJIN’s #Unrivalled concept and script to define how the brand’s craft, heritage and contemporary audience would come through on screen.
Direct and produce the campaign
We led the creative direction and production, with particular attention to finding a voice that felt premium without becoming distant.
Shape the finished campaign
We edited the film, developed the motion and sound treatment, then prepared the media assets for social and online distribution.