Fairy Crafty Brand & Web Development

We were briefed to design an arty and playful brand with a focus on handcrafted artisanal goods for a new company to sell their products online and via social media. The brand’s colours had to pop and feel fresh and inviting. Our approach here was an illustrated logomark of a fairy holding a mat in her hand – this is in relation to the client’s main product, handcrafted and customised doormats. The colours we chose were yellow and emerald green with a font type that was rounded and fun.