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How We Repositioned Ourselves – A Journey of Rebranding

Read about the process of creating our new website. Our goal was to communicate more clearly who we are as an organisation and how we want to be perceived by clients, talent and internal teams. Take a look at what went into it!

As marketers, we know that repositioning is a huge undertaking. You can’t just change your logo and call it a day! But what does it take to really rebrand yourself? We’ve been through the ringer and want to share our story with you so you don’t have to go through this alone.

To be honest, rebrands can be tough because you feel like you are changing who you are and letting your guard down.

In this article, we will be breaking it down into three sections – what, why and how.

But before we begin, a bit of our backstory.

We are a full-service creative agency that has been at the forefront of digital marketing and brand development for over 10 years. We work with brands to create smart, inspiring campaigns that connect them with customers in today’s world of constant change.

Our goal is developing experiences that inspire both clients and consumers alike, while bringing together our craftsmanship and creativity to produce beautiful work across all mediums: from video production and website development, to print design and branding.

So, when it came to us looking inward at our company and messaging – we found that there was a major disconnect. As if the golden thread somehow snapped somewhere along the line.

This leads us to our journey.

What did we reposition?

The rebranding was all about repositioning – rethinking our approach to how we communicate with the world. A rebrand without repositioning is like having a makeover but still wearing your old clothes. We wanted to tell our story in a way which had more clarity, focus and charisma.

Why did we reposition ourselves?

A rebrand, re-fresh or re-boot. Whatever you want to call it – the end result was always going to be the same; we reassessed our agency and our agencies brand persona.

We did this for many reasons, but here are two fundamental ones:

  1. We’ve grown up. Our business has changed so much over the past 10 years and we wanted to represent this in a more thought-out way than we had done in the past.
  2. We shifted our service offerings. Instead of trying to be something for everyone, we started being best at certain things and came to a conclusion that the what we didn’t like to do should not be a weakness but rather our strength. Find out more about services we can provide for your business.

How did we reposition ourselves?

We achieved our goal by starting from zero and working our way up. First step was our brand’s tone of voice, value propositions, mission, and motto.

Our Brand Voice: Creative, open-minded, sophisticated, credible.

Our Value Proposition: We are a creative agency that specialises in strategic insight, digital design and brand development for brands looking to connect with customers through fresh ideas that are visually compelling and culturally relevant.

Our Brand Mission: Kreate. Agency is a team of creative individuals, united to develop digital experiences through the art of design. We are storytellers, artists, crafters and visionaries guided by our passion for creating stories that move hearts and inspire action.

Our Brand Motto: We want to tell stories through innovative design solutions that will help grow your business by connecting you with customers on a deeper level than ever before.

We then looked at how our imagery and style could be altered, and this was done by having a blank canvas and we treated the project as if it was one of our clients rather than our own — and by doing this, we could create without any biases.

Then finally, we put all of these new found pieces into a brand new and professional package which is our new website and identity.

We’ve been working on the new website for what feels like years, but it is finally here! It was a rebrand without just being about cosmetics. The project involved many different aspects of our business and company culture including content strategy, visual design, marketing messaging, employee engagement etc., all with one goal in mind – to communicate more clearly who we are as an organisation.

Tell us what you think by emailing hello@kreate.agency

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