If you are starting a new business or revamping your current branding you can assess your logo design with the following 5 important factors in mind to see if your logo is up to the task of being the beacon of your brand.
A logo encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience.
1. Is it appropriate?
Your logo design should be an integral part of your branding and feel consistent with all of your other visual assets. As well as being appropriate as a symbol of your company it should also feel authentic to your industry. Choose symbols carefully to avoid any disconnect between your audience and their perception of your products or services.
2. Think minimalism
Trying to cram too much into a logo will end up making it look cluttered and confusing, especially when used in smaller sizes. Avoid photographs or images that include text or lots of fine details as these not only lose clarity when used in small dimensions but can also become irrelevant as your business grows over the years. Try to stick to one, simple shape or symbol for the maximum clarity and longevity.
3. Keep it clear
Don’t compromise a clear graphic logo by applying special effects such as drop shadows, bevelling or patterns. Subtle effects can quickly be lost or distorted across devices and platforms and can reduce the effectiveness of an otherwise fine logo design.
4. Colour carries meaning
Colors carry meaning and can create an immediate impression of your brand. Orange and yellow give a feeling of fun and energy, while blue and gray inspire trust and authority. Intensity of color can also convey meaning, with soft pastel shades traditionally being chosen in the beauty and health industries with neon colors picked by brands that want to make a bold impression. Flat color blocks will be more visually effective than subtle shading and grading effects.
5. Make it multi-purpose
our logo design needs to work in a variety of different dimensions. It should withstand being blown up to billboard proportions but agile enough to still look great when squeezed into a tiny box on social media. A professionally created vector graphic will scale properly where a graphic file can become distorted when resized. Lots of fine detail and text will quickly make your logo illegible when shrunk to fit small dimensions.