Earn A Car Brand Redesign

Taking on a longstanding client, Earn A Cars, was an incredible opportunity to both create fresh creative that breaks through the clutter and to work with a company that shares our values of integrity and honesty. We’re proud of the work we did on this really great brand.

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We created a new brand hierarchy across Earn A Car and its sub-divisions with a fresh new colour palette and strong typography.

Capabilities

Brand Identity/ Strategic Services

Brief

Earn A Car is a company that’s been around for over 15 years. Naturally, the branding was getting a bit dated. When they came to us they wanted a refresh of their logo and brand hierarchy, and we’re thrilled to deliver. They didn’t want to lose customers with a major departure, more wanting a refresh with the ability to expand their sub-divisions with a unified design language.

Results

With our work on Earn A Car’s Brand Redesign, we modernized their logo, new colour palette and typography with the intention of retaining the core of Earn A Car’s brand. identity. The new Earn A Car logo is sleek and simple, with a nod to their signature car silhouette that is so synonymous with the brand. The new colour palette uses a range of warm and friendly tones that also assist in differentiating their sub-divisions … such as Car Sales, Vehicle Rentals, Service Centre, and their Daily Rental department.

Client: Earn A Car

Earn A Car Brand Redesign

We created a new brand hierarchy across Earn A Car and its sub-divisions with a fresh new colour palette and strong typography.

Capabilities

Brief

Results

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